Reaching the Next Level of Customer Engagement
In this interview, David Engebos, President and COO at ARGO, provides an overview of the ARGO Sales and Service 2020 offering, highlighting key problem areas financial institutions are facing related to customer enagement and sharing how technology and predictive analytics can solve them.
Today's digital environment brings new opportunities, but at the same time, it changes the customer engagement game dramatically. As consumer empowerment increases, the financial institution’s knowledge of customer intentions and behavior decreases, reducing the bank’s visibility of consumer needs and intentions.
ARGO provides the customer-centric functionality needed to support customer engagement across every stage of the customer's journey.
Key results include:
- Engaging customers earlier in the awareness and consideration stages of the customer journey via digital sensory technology and intelligent marketing;
- Expanding customer insight using tools such as the personal financial planner and intelligent questionnaires;
- Providing relevant and personalized content through proactive automation for rifled engagement; and
Fill out the form on the right to download this interview and learn how sales and service can support your institution.