Using Management Insight to Drive Market Performance
Connects quantifies performance across functional areas including customer acquisition, experience, fulfillment, and service to consumers, prospects, and customers, measuring against institutional benchmarks and presenting data through management insight visualizations.
In this interview David Engebos, President and COO of ARGO, explains how filtering performance metrics across products, geography, and customer segments provides actionable insight to support a management strategy of continuous improvement. ARGO successfully developed:
- Management insight KPIs to provide quantifiable performance indicators to drive strategic and tactical modifications to existing activities to optimize market performance;
- A digitized business model that continuously improves areas including workflow, customer experience, and consumer self-serve functionality;
- Digital sensory functionality that translates website activity into quantifiable consumer behavior and active engagement;
- Quantified customer experience metrics directly impacted by Connects.
Fill out the form on the right to download this interview and learn more about ARGO’s commitment to optimizing performance through management insight for your financial institution.