Developing a Successful Customer Experience Plan for Your Financial Institution
In financial services, providers offer a high degree of product commoditization. Customers have a world of options, from traditional banks to fintechs, literally at their fingertips. Unhappy customers can easily shop around for other options and may take their business elsewhere with just a few keystrokes. Studies show that customer experience (CX) has become a vital factor as the primary competitive battleground for the consumer more often than the product itself.
In this interview, David Engebos, President and COO at ARGO, highlights the importance of customer experience and explains how ARGO Connects can help financial institutions better understand their customers' needs and wants to increase customer satisfaction and gain a competitive advantage.
Fill out the form on the right to download this interview, and learn how Connects can increase competitiveness through customer experience for your institution.