Increase Customer Acquisition Success with a Digital-Centric Model
Traditionally, marketing’s role included customer acquisition; guiding prospects and customers along the customer journey from awareness through fulfillment; and measuring process cost‐effectiveness. However, this role changed dramatically since the digital marketplace shifted the power structure away from the provider toward the consumer, making traditional marketing programs ineffective.
In this interview, David Engebos, President and COO at ARGO, addresses how digital connectivity can change the game for financial institutions and explains how a new business model can improve customer acquisition success by:
- Tracking and measuring digital efforts and success rates;
- Balancing digital versus human efforts; and
- Targeting marketing investment toward high probability/high yield opportunities increases acquisition success through measurable KPIs.
Fill out the form on the left to download this interview and learn how Connects can increase customer acquisition through intelligent lead generation for your institution.