Importance of CX for Your Customer Delivery Strategy

Providing a positive customer experience (CX) should be at the center of every strategic customer delivery plan. Successful customer-centric planning necessitates knowing the scope of needed functionalities, understanding measurement methods, showing you care and want to assist your customer in achieving their financial goals, and more.

In this interview, David Engebos, President and COO at ARGO, addresses how the introduction of emotions elevates engagement and enhances CX through:

• The three-stage human cognition process (visceral, behavioral, and reflective);
• Contextual awareness; 
• CX design; and
• Key CX needs for today's consumers.