--- title: "Interview Brief: Expanding Your \"Customer-Centric\" Engagement with Connects" description: ARGO's David Engebos explains how Connects was made to be customer-centric and outlines seven key principles that link customer-centricity to business performance. --- [Skip to content](https://info.argodata.com/argo-connects-how-argo-made-connects-customer-centric#main-content) [![ARGO black logo 78 ppi](https://info.argodata.com/hs-fs/hubfs/ARGO%20black%20logo%2078%20ppi.png?width=200&height=53&name=ARGO%20black%20logo%2078%20ppi.png)](https://argodata.com/) - Financial Services Show submenu for Financial Services - Solutions Show submenu for Solutions - [Omni-Channel Collaboration](https://argodata.com/financial-solutions/omni-channel-collaboration/) - [Digital Strategy](https://argodata.com/financial-solutions/digital/) - [Customer Engagement](https://argodata.com/financial-solutions/customer-engagement/) - [Improve Customer Acquisition](https://argodata.com/financial-solutions/customer-acquisition/) - 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[Our Partners](https://argodata.com/our-partners/) - Careers Show submenu for Careers - [Working at ARGO](https://argodata.com/working-at-argo/) - [Career Opportunities](https://argodata.com/careers/) - [Internships](https://argodata.com/internships/) ![Expanding Your Customer-Centric Engagement with Connects\_SICC\_050124\_RESIZED](https://info.argodata.com/hubfs/Expanding%20Your%20Customer-Centric%20Engagement%20with%20Connects_SICC_050124_RESIZED.jpg "Expanding Your Customer-Centric Engagement with Connects_SICC_050124_RESIZED") # **Combining Automation and Human Touch to Produce a Customer-Centric Model** Customer engagement refers to deploying timely and relevant content through effective communication media to proactively connect with a customer. ARGO *Connects* uses automation, in combination with human touch, to produce a customer-centric model, but replaces labor with automation where it adds scale and economic value. *Connects* addresses a high level of digital value by being technology driven—but human powered. In this interview, David Engebos, President and COO at ARGO, explains how ARGO developed *Connects* to be customer-centric and outlines seven key principles that link customer centricity to business performance. He also highlights the main features of the solution that help to increase customer engagement and satisfaction.  Fill out the form on the left to download this interview and learn how our *Connects* solution can meet customer needs and enhance engagement for your institution through a customer-centricity. [![ARGO](https://info.argodata.com/hs-fs/hubfs/ARGO%20white%20logo%2078ppi.png?width=200&height=53&name=ARGO%20white%20logo%2078ppi.png "ARGO")](http://argodata.com) Connecting financial services and healthcare customers with innovative technology [linkedin-in icon](https://www.linkedin.com/company/argo/) Copyright © 2026 ARGO Data Resource Corporation