Combining Automation and Human Touch to Produce a Customer-Centric Model

Customer Engagement refers to deploying timely and relevant content through effective communication media to proactively connect with a customer. ARGO Connects uses automation, in combination with human touch, to produce a customer-centric model, but replaces labor with automation where it adds scale and economic value. Connects addresses a high level of digital value by being technology driven—but human powered.

In this interview, David Engebos, President and COO at ARGO, explains how ARGO Connects was developed to be customer-centric and outlines seven key principles that link customer centricity to business performance. He also highlights the main features of the solution that help to increase customer engagement and satisfaction. 

Fill out the form on the right to download this interview and learn how our Connects solution can support your institution.