Increase Marketing Success with a Digital-Centric Model
Traditionally, marketing’s role has included customer acquisition; guiding prospects and customers along the customer journey from awareness through fulfillment; and measuring process cost‐effectiveness. However, this role has changed dramatically since the digital marketplace shifted the power structure away from the provider toward the consumer, making traditional marketing programs ineffective.
In this interview, David Engebos, President and COO at ARGO, addresses how digital connectivity can change the game for financial institutions and explains how a new digital model can improve marketing success. Tracking and measuring digital efforts and success rates; balancing digital versus human efforts; and targeting marketing investment toward high probability/high yield opportunities increases marketing success through measurable KPIs.
Fill out the form on the right to download this interview and learn how our Connects solution can support your institution.